Sunday, June 18, 2006
Thursday, June 01, 2006
Network Marketing: What is it?
This is the first in a series of articles dealing with Network Marketing. Here, I will be going over what Network Marketing IS and what it is NOT. Network Marketing is a marketing system and business model in which a company uses a sales force of personnel who are called associates, distributors and a host of other monikers.
There is a general amount of confusion in the public as to whether or not Network Marketing is the same as a Pyramid. The widely accepted definition of a Pyramid is an organization where all the people at the TOP of the pyramid make all of the money while the ones at the BOTTOM of the Pyramid do all the work. I submit that many of the world’s companies that user a corporate structure are Pyramids in structure.
So, to find a better definition of a Pyramid, we’ll ask the Folks at GreekShares. According to our friends there, a Pyramid is defined as follows:
In pyramids, commissions are based on the number of distributors recruited.
Most of the product sales are made to these distributors - not to consumers in
general. (1)
The notable difference between a Network Marketing/Multilevel Marketing company and a Pyramid is the fact that legitimate NM/MLM companies will not pay you a commission for recruiting someone. The only commissions that are paid are based on actual sales made. If you are looking at joining a company that claims to be a NM/MLM company, and promises to pay you exorbitant sums of money for recruiting someone, think very hard about joining that particular company. Check out all you can about the company. At the end of this article, I will put a few links you can use to research companies.
Part of the promise of building an organization in a legitimate NM/MLM company is that you CAN recruit people into your sales team, depending on a particular company’s compensation plan. I will get very in depth into recruiting and compensation plans in future articles for this series.
In the next article, entitled “Network Marketing: Selling your Products and Services”, I’ll get into the nuts and bolts of the most important thing you can do for yourself if you are building a network marketing organization: Learning Your Presentation.
Take Care of Yourself and Others!
Business Research Resources:
New York Stock Exchange
American Stock Exchange
Hoover’s
Reading References
(1) Pyramids and Multilevel Marketing Plans
There is a general amount of confusion in the public as to whether or not Network Marketing is the same as a Pyramid. The widely accepted definition of a Pyramid is an organization where all the people at the TOP of the pyramid make all of the money while the ones at the BOTTOM of the Pyramid do all the work. I submit that many of the world’s companies that user a corporate structure are Pyramids in structure.
So, to find a better definition of a Pyramid, we’ll ask the Folks at GreekShares. According to our friends there, a Pyramid is defined as follows:
In pyramids, commissions are based on the number of distributors recruited.
Most of the product sales are made to these distributors - not to consumers in
general. (1)
The notable difference between a Network Marketing/Multilevel Marketing company and a Pyramid is the fact that legitimate NM/MLM companies will not pay you a commission for recruiting someone. The only commissions that are paid are based on actual sales made. If you are looking at joining a company that claims to be a NM/MLM company, and promises to pay you exorbitant sums of money for recruiting someone, think very hard about joining that particular company. Check out all you can about the company. At the end of this article, I will put a few links you can use to research companies.
Part of the promise of building an organization in a legitimate NM/MLM company is that you CAN recruit people into your sales team, depending on a particular company’s compensation plan. I will get very in depth into recruiting and compensation plans in future articles for this series.
In the next article, entitled “Network Marketing: Selling your Products and Services”, I’ll get into the nuts and bolts of the most important thing you can do for yourself if you are building a network marketing organization: Learning Your Presentation.
Take Care of Yourself and Others!
Business Research Resources:
New York Stock Exchange
American Stock Exchange
Hoover’s
Reading References
(1) Pyramids and Multilevel Marketing Plans